Also, it’s rare to get a guarantee from any SEO company, so I was a bit surprised when a manager I spoke with said they sort of offer one. There’s a guarantee on the set of deliverables based on investment level. Plus, Straight North offers contracts for one month, six months or one year. These series of insight articles offer a window into the world of our experiences and our dedicated staff who are constantly defying the limits of technologies, design, management, and marketing.
- For one, SEO is all about organic growth, which you can’t control directly.
- Google evaluates your page partly on the quality and relevancy of that page’s outbound links.
- Search intent refers to what the user wants to do when they input a keyword in Google.
- If you posted a blog about filing taxes, you would want it to be delivered to a Google user.
- Before you start learning SEO, you need to understand how search engines work.
- For me, this is link building—which is why I’ve written much of our content about this topic.
A keyword is a single word or string of related words that people enter into the search bar when conducting a web search. To maximize website traffic, you want your website to rank high for all the keywords related to the services or products you sell. You also want to know what keywords people use, so you can adapt or create website content that ranks high on Google.
This product offers all of the same features as Ahrefs or Moz, plus like Ahrefs can help you with content marketing. The term cost per click or CPC is involved in paid advertising but it can give you some additional insight into whether a keyword is lucrative. In simple terms, it’s the amount an advertiser pays each time a Google user clicks on an ad. You can measure your domain authority, as well as your page authority. The best infographics include data on a certain topic or simple and applicable ways to solve a problem. Consider titles like “10 ways to keep your lawn green” or “Data that proves the power of Facebook Ads.” Images are one of the most effective types of content.
Create helpful content
You can check which queries your pages rank for in Google Search Console’s Search results report to understand the intent behind them. You just need to make sure the page does SEO Anomaly a great job of answering them. ‘Dwell time’ refers to how long searchers spend on a website they found on a SERP before returning to view other results. While Google has denied that dwell time is a direct ranking factor, it’s a clear sign of whether a user found the answer to their question.
Learn
Some of the free tools we offer include a keyword planner tool, SEO checker, domain authority checker, backlink checker and more. Ahrefs is described as the “all-in-one SEO toolset” to take your digital marketing to the next level. They also provide plenty of learning materials and an online community of support. You include high-performing keywords on web pages, blogs, and any other content you produce.
What are the types of SEO?
This allows local businesses to attract customers seeking their products or services close to their business location. Link building refers to the process of acquiring links from other websites back to your own with the goal of driving traffic to your website. Specifically for local SEO, this involves acquiring backlinks from other relevant local businesses or organizations.
It’s no secret that reverse engineering is a GREAT link building strategy. Which doubles the number of eyeballs, links and social media shares that you get. So if you want simple ways to quickly improve SEO rankings, you’ll love this guide.
There are mainly three types of SEO techniques used to achieve the best ranking in search engines. The tools we provide help you to improve your website, to find topics to write about and to track your website’s performance. We guide you each step of the way with learning materials on our blog and Youtube channel. While all our learning materials and some of our tools will stay free, consider supporting us by subscribing to Ahrefs.
